The 2022 WWD Honors Awards took place at Cipriani South Street in New York City on the 26th of October 2022. It recognized the best-performing companies in retail, fashion, and beauty, in addition to executives and designers who have heavily contributed to the fashion industry. The event was attended by brands such as Bergdorf Goodman, Bottega Veneta, Chanel, Louis Vuitton and public figures such as Gigi Hadid, Tommy Hilfiger, Christian Siriano, and many more.
WWD Honors 2022
The branding of this event is meant to evoke a sense of elegance and reverence for the organizations and executives that are being honored. It uses a glossy gold color palette and the motif of a wreathe to represent the significance of the awards ceremony. The branding was created keeping in mind the location where it would be showcased, as well as the diverse types of marketing materials associated with it. This project was done in collaboration with Yeni Cho.
The event branding was used not only on the WWD website, but also House Advertisements that were sent out to WWD subscribers and featured on WWD Print Issues. Additional collateral included sponsor totems, easels, and registration bar decals that were displayed at the awards ceremony. The Step and Repeat, a central element at the venue, was designed keeping in mind the environment and garments worn by the attendees.