ShoreLine is a conceptual aquarium and water park targeted towards families who like to enjoy a relaxing weekend together. There are two approaches to the design, both channeling the calm colors of the ocean. Both designs reflect the approachable yet sleek nature of the brand.
Colors of the Ocean
The first direction draws from the changing hues of the ocean. Vibrant colors combined combined with continuous lines give a sleek and contemporary feel to the brand.
A Streamlined Experience
The second direction uses the mnemonic of a fish in its logo. Discontinuous paths depict the dynamic motion of two fish swimming adjacent to each other.