The Whitney Museum has a new mark: a dynamic W that responds to the artworks and words around it. Designed by Experimental Jetset, the new graphic identity embraces the inventive spirit of the Museum, and signals other changes afoot as the Whitney prepares to move to its new building in 2015. I worked on developing and maintaining the Whitney’s graphic identity through projects focussing on editorial, interaction and user interface design. I worked on creating digital signage to be displayed outside the museum, as well as stickers and web pages.

Branding
UI

2019